Break A Sweat With Dad
Imagine a world where it’s just a few months into a global pandemic, and nothing makes sense. But there’s STILL Father’s Day work to get done BUT photoshoots are off the table…what do you do? Easy, you hire an amazing animator to make a little monster dad, and role with the “there are no rules” vibe. Meaning, you make Father’s Day less about “give dad some time to watch golf” and shift the conversation into “go do something with dad”. Something Note: this was Nike’s first-ever foray into offering “dad jokes." Role: Narrative Lead / Writer Campaign Length: 3 Weeks of Story Refreshes