So if you Google my name, you'll probably get this bit of sad news. But let me give you the real story about me not being the hockey-playing Tyler Benson.

I got my accounting degree, and that was a little less than interesting, SO... I started writing. That was 18 years ago.

I've worked at one of the most prestigious agencies (cough W+K cough), one of the least prestigious agencies, and everything in between. For the last 13 years, I've been in-house at a billion-dollar company, but I bet you can guess which one.

These days I lead creative across multiple continents: big ideas, the voice systems that keep them on brand, and a whole lot of writing. I consider myself a writer, a writing director, and sometimes just an ideator. But here I go, name-dropping myself.

How are you? I hope all is well. And I hope we get to talk IRL real soon.