Holiday Hall of Fame
There's something about holiday shopping that brings out a bit of "perfectionism" in people. It turns out that the most often searched terms were "best gift for...", "top gifts", "most wanted gifts" and so on. Our team figured that if that's what the people wanted, Nike was the perfect brand to give it to them. Enter the Holiday Hall of Fame—a place where all the greatest gifts reside. We got a few Olympians, and basketball Hall of Famers to help us create it and the results were pretty jaw- Role: Concept Lead / Narrative Lead Campaign Length: 8 Weeks of Story Refreshes