Sweat Yourself Free, Mama
This was a year into the pandemic, and moms were BEYOND burnt. Which is why moms told us they only want 1 thing this Mother’s Day…TO BE ALONE. And we were 100% here for that kind of insight. We tapped an insanely talented illustrator to build around the message “Sweat Yourself Free” in order to promote the idea that if you want to be alone, there’s no better way to get the most from every minute than through moving your body. Role: Narrative / Writer Campaign Length: 3 Weeks of Story Refreshes