Camp Nike
Dear Camper, Remember how much fun summer camp was? Why in the world did we ever stop doing that? That was dumb of us... And it's why I helped create a 5-day camp experience focused on getting you ready for a summer filled with tennis, basketball, running, football & soccer like we used to. Like back when we were young and fun and actually wanted to be in the sun for more than 15 minutes without complaining about the heat. Role: Concept / Writing Lead Campaign Length: 5-Day Event with 5 Refreshes