Presenting Nike Fleece
No lie…Nike has 7 different types of “fleece”, and they’re all called something slightly different. BUT each fleece represents something special. It’s crazy. So, we took it upon ourselves to build the universe of “Nike Fleece” and make it a gateway into finding your new fav hoodie, joggers, etc. We started with the idea that “fleece” is the most accessible piece of clothing we have, and could be worn by hypebeasts just as easily as your grandpa, and from there we went. Making sure our North Star was that fleece was made for everybody, everywhere…and then showed what that looked like. Role: Narrative / Writing Director Campaign Length: 8 Weeks of Story Refreshes