Selected By
This was a long-term franchise that got refreshed week over week. It was one Nike’s first campaigns that asked influencers to tell our product stories through their lens (as opposed to Nike’s.) We called it “Selected X” because the products we featured were quite literally selected by the people we chose so that our stories could remain as authentic as possible. The process was extremely easy to adapt and flex from season to season, moment to moment, and met the consumer exactly where they were. Role: Narrative / Writing Director Campaign Length: 20+ Weeks of Story Refreshes