Swoosh High
It's back-to-school season and I got to thinking... what if Nike had its own freakin' school? Not just any school, mind you. A school where pro athletes are students, where they teach you the science of shoes, and where the cheer captain is internet-icon Bretman Rock. And who's running the show? None other than the legendary Lisa Leslie as the principal. We're talking a full-blown pep rally on the first day complete with a mascot named Swooshy. That's right, my friends. Swoosh High became a reality, and it was an old-school broadcast commercial that took the world by storm. Proving beyond a shadow of a doubt that when Nike does back-to-school, they do it big. WHAT HAPPENED: $148.8M in sales in four weeks (+34% vs. last year). 835.9M media impressions. Email demand up 146%. Nike’s first fully integrated Back to School marketplace takeover.