Dad's Still Got It
Same pandemic, different monster. And during the 2nd year of the pandemic, the vibe changed for dads. Dads were actually REALLY shook by a year of dadding and felt like they were falling behind at things they used to consider themselves “the best” at. So we made it our job to make sure they knew they still had it, plus offered up some Dad Hacks that could help keep them the biggest, strongest, fastest guys of all time. Because ultimately, this was just a little dip on the way towards their athletic peaks…and this version of them is our favorite anyway. Role: Concept Lead / Narrative Campaign Length: 3 Weeks of Story Refreshes
